Rising powers to hold more global sporting events
The location of global mega-events is currently shifting from Europe and America to non-Western countries, especially in Asia and the Middle East. Choosing hosting cities for mega sports events is always significant. On the one hand, it obviously represents a source of pride and joy for the winner candidate. On the other hand, it seems that rising powers are organizing more and more events, driven by the logic of prestige. In a way, sport and international relations are then strongly connected to each other. Athletes used to move around the globe for decades, but sport is now also following the trend of globalization with regard to the hosting of major competitions. However, this process has been put to a halt this week, as London won the bid to set up the World Athletics Championships in 2017.